SCOPE
Deliver a coordinated loyalty campaign for SANDEMANs NEW Europe across 20 cities to drive repeat bookings and cross-city engagement.
Scale: 20 business units | Multi-market
Role: Creative Project Manager | Partnered with Operations
Format: Print | Digital
Delivery
Art directed and delivered all creative assets for the loyalty campaign across 20 markets, overseeing print and digital production of loyalty cards and marketing materials. Coordinated with marketing, operations and local city teams throughout, managing timelines, rollout planning and stakeholder alignment.
Impact
Successfully activated 20 cities through a global campaign rollout, encouraging repeat travellers through a multi-city loyalty programme. Engagement was tracked via QR codes and ticketing, while cross-market customer insights informed marketing strategy and future campaign decisions.
