SCOPE
SANDEMANs NEW Europe needed to reposition its brand, strengthen recognition, unify visual identity across markets and support commercial growth.
Scale: 20 business units | Multi-market
Role: Creative Project Manager | Creative Lead | 2-4 Creatives
Format: Print | Digital
Delivery
Partnered with stakeholders to redesign and unify the visual identity across all markets, ensuring consistent application across every customer touchpoint. I built a centralised asset library and scalable systems that streamlined production for digital, print, and campaigns.
Impact
The rebrand delivered stronger brand consistency across every touchpoint, significantly improved campaign alignment and created a scalable framework that positioned SANDEMANs for confident future expansion across new markets.
20
Rebranded cities across Europe, Israel and the US
+1K
Library of assets Structured and Governed
+185%
Increase in brand recognition
