SCOPE
Fragmented workflows caused asset duplication, reprint costs, and poor project visibility.
Scale: 20 business units | Multi-market
Role: Creative Project Manager | Studio operations
Format: Print | Digital
Delivery
Implemented structured workflow systems using Trello, introduced a brief triage system and approval pipelines, managed resource allocation across the creative team and established performance KPIs and deadline accountability to keep delivery on track at every stage.
Impact
The result was a scalable creative operations model that improved efficiency and visibility across the whole studio, reduced asset duplication and established a centralised asset governance system that made every creative resource accessible and consistent across the business.
+61%
Workflow efficiency improvement
-58%
Reduction in global reprint and waste costs
