SCOPE
Fragmented workflows caused asset duplication, reprint costs, and poor project visibility.
Scale: 20 business units | Multi-market
Role: Creative Project Manager | Studio operations
Format: Print | Digital
Delivery
Implemented structured workflow systems using Trello, introduced a brief triage system and approval pipelines, managed resource allocation across the creative team and established performance KPIs and deadline accountability to keep delivery on track at every stage.
Library
Established a centralised asset library covering icons, logos, letterheads, photography, templates and content, with a structured brand governance model to maintain consistency across all markets
Impact
The result was a scalable creative operations model that improved efficiency and visibility across the whole studio, reduced asset duplication and established a centralised asset governance system that made every creative resource accessible and consistent across the business.
+61%
Workflow efficiency improvement
-58%
Reduction in global reprint and waste costs
